TruvProduct design
Case study

Original assignment

Truv · Pay-as-you-go verification

The research text is presented in full. The funnel is redrawn from the supplied data. Form illustrations are captures of the local interface recreation; the SEO page is a schematic reconstruction of the supplied screenshot.

Truv is an Open Finance Platform for Lending. Currently Truv partners with lenders, banks, credit unions(CU’s) and helps with income, employment, asset and insurance verification. We also help Banks, FI and CU on Direct deposit switching and more. 

Truv Use cases include but not limited to 

  • Mortgage lending, 
  • Home Equity & HELOC, 
  • Consumer Lending, 
  • Auto Lending, 
  • Tenant screening and more 

CASE STUDY 

Typically lenders/clients need to have a contract in place so their operations team is able to get income, employment, asset, insurance verification with Truv. 

We recently launched a new workflow so any brokers and loan officers could place orders directly with Truv and pay using their card per verification, essentially pay-as-you-go or a pay per transaction kind of a modal. 

The brokers and loan officer can access this workflow in one of 2 ways - ● Truv has generated 13K SEO pages which is searchable on google (example: pages) -> click on Verify employee 

  • Through Truv Website 

https://dashboard.truv.com/verification?company=walmart.com 

OUTCOME 

  • You are product designer at Truv, redesign this page optimized for conversion rate and payment successes keeping the broker/loan officer experience in mind

  • Identify improvements that you recommend that will improve conversion rate and payment successes 

  • Highlight UX and UI design improvements

  • Share a prototype or design changes for this page that you recommend 

DATA - Funnel so you can see some details

Original funnel: from 276,373 visitors to 8,959 payment completions
Redrawn from the supplied funnel. Percentages are relative to all visitors; adjacent-stage conversions are given in the research.